Simultaneous Ad Auctions
نویسندگان
چکیده
منابع مشابه
Simultaneous Ad Auctions
We consider a model with two simultaneous VCG ad auctions A and B where each advertiser chooses to participate in a single ad auction. We prove the existence and uniqueness of a symmetric equilibrium in that model. Moreover, when the click rates in A are pointwise higher than those in B, we prove that the expected revenue in A is greater than the expected revenue in B in this equilibrium. In co...
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A single advertisement often benefits many parties, for example, an ad for a Samsung laptop benefits Microsoft. We study this phenomenon in search advertising auctions and show that standard solutions, including the status quo ignorance of mutual benefit and a benefit-aware Vickrey-Clarke-Groves mechanism, perform poorly. In contrast, we show that an appropriate first-price auction has nice equ...
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In a combinatorial auction (CA) with item bidding, several goods are sold simultaneously via single-item auctions. We study how the equilibrium performance of such an auction depends on the choice of the underlying single-item auction. We provide a thorough understanding of the price of anarchy, as a function of the single-item auction payment rule. When the payment rule depends on the winner’s...
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The simultaneous ascending auction has proved to be a successful method of auctioning many related items. Simultaneous sale and ascending bids promote price discovery, which helps bidders build desirable packages of items. Although package bids are not allowed, the auction format does handle mild complementarities well. I examine the auction design and its performance in practice.
متن کاملSimultaneous Pooled Auctions
Suppose a seller wants to sell k similar or identical objects and there are n > k potential buyers. Suppose that buyers want only one object. (This is a reasonable assumption in the sale of condominiums or in the sale of government-owned residential units to low-income families). In this case, we suggest the use of a simultaneous auction that would work as follows. Players are asked to submit s...
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ژورنال
عنوان ژورنال: Mathematics of Operations Research
سال: 2011
ISSN: 0364-765X,1526-5471
DOI: 10.1287/moor.1100.0475